Pepsico’s bottling plants to come up in backward regions of UP

Varun Beverages- the Indian franchisee of US-based food and beverage giant Pepsico is significantly expanding its manufacturing presence in Uttar Pradesh and has proposed investments worth more than Rs 3,700 crore across four locations in the state’s backward Purvanchal and Bundelkhand regions that is expected to create more than 5,600 jobs.

The company, which is one of the largest franchisees of Pepsico in the world (outside US) and produces and distributes its flagship products like Pepsi, Seven Up, Mirinda, Tropicana juice, among others, has been allotted 45 acres of land through fast track mode in Narkhta village of Gorakhpur Industrial development Authority on Thursday, Invest UP- the state’s investment promotion and facilitation agency said. Apart from Gorakhpur, where the company proposes to invest Rs 1,071.28 crore generating 1,500 expected employment, it has also been allotted land in districts of Chitrakoot, Prayagraj and Amethi, said the agency. Together, the company has proposed investment of Rs 3,750 crore across the four locations, expecting to generate 5,650 jobs.

The company already has manufacturing facilities in Greater Noida whereas Pepsico separately inaugurated its largest greenfield plant in the country in Mathura last year built with investment of Rs 814 crore, where its iconic Lays potato chips will be produced sourcing potatoes from local farmers.

In Chitrakoot, the company has been allotted 68.6 acre land in Bargarh Industrial Area and proposes to invest Rs 496.57 crore there, estimating creation of 1,000 jobs. Around 24.7-acre land has been allotted in Saraswati Hi-Tech City, Naini in Prayagraj for a proposed investment of Rs 1052.57 crore expected to generate 1,500 employment opportunities while 26.1 acre area has been allotted in the Trishundi Industrial Area of Amethi, for a proposed investment of Rs 1119.59 crore with 1,650 expected jobs. Additional land will be allotted in phases.

“Under the dynamic leadership of Hon’ble Chief Minister, Shri Yogi Adityanath and guidance of Hon’ble Industrial Development Minister, Shri Nand Gopal Gupta ‘Nandi’, policy of fast-track land allotment and promotion of mega projects in the State are proving to be significant enablers in attracting investment in regions hitherto with sparse industrial progress,” chief executive officer of Invest UP, Abhishek Prakash said.

According to Centre for Monitoring Indian Economy, UP’s unemployment rate stood at 3.9% against the country’s rate of 8.3% in August, 2022. However, it remains one of the biggest issues plaguing the state which is also gearing to hold an international investors meet next year in January targetting investment of Rs 10 lakh crore to create more jobs and prevent migration of people to other states for jobs.