Nabhi Sutra sees a rise in use of belly button oils since their launch

Nabhi Sutra offers carefully remedial formulations via Ayurvedic Oils that have been made under the guidance of Ayurvedic Doctors & Experts. Nabhi Sutra was launched in September 2019 by Swati Vakharia, who brought forward personal experience with Ayurveda in all the products and the brand.

Swati’s intention behind this brand was to work on the body’s health holistically. When she became a Mother, she felt the need for a wholesome solution to address several issues that she faced as a new mother and for her baby. This is when she came up with a solution for everyone.

Ever since the launch, Nabhi Sutra has seen an upsurge in the demand of their products and they have been able to sell 10,000+ bottles per month, and has served more than 2,00,000. customers in India so far. Started with an initial investment of Rs 5 lakh, the firm was able Rs 1 crore in turnover in its very first year. They are showing remarkable growth month by month and soon going to sell their products in international market.

Brand Nabhi Sutra stands on the principle that our Navel has been the epicentre and the channel of our energy since our body came into existence inside the womb, where we have been connected to our mothers via a precious Umbilical cord. This is generated from the placenta of the womb and is responsible for supplying you with the nutrients, oxygen, etc through the blood that flows through it.Thus the navel is our primary source of nutrition, thus applying oil on the belly button makes its penetration and mixing in blood fast and hence you get those results.

According to Ayurveda, nabhi is considered the powerhouse of our body. Also, the pechoti gland located right behind the nabhi, is home to 72,000 or more veins and almost millions of nerves that connect the Nabhi to all the vital organs in our body.

Some of the proven results of using belly button oils have been that these oils Detoxifies the body, Improves dry eye syndrome, Relieves joint pain, Good for reproductive health, enhances digestive ability, soothes cramps during the menstrual cycle and even stimulates Hair Growth.

According to Swati Vakharia, Founder, Nabhi Sutra,“Nabhi Sutra is the Pioneer in wellness via belly button oils. When we came up with this concept in the market, there were no such solutions available, online or offline. It was difficult for us to make people aware about such solutions by being the initiator in the market. There was a lot of curiosity as well, to see people’s response to this alternative healing method,”

She further reiterates, “We have studied many research papers and by taking in-depth knowledge in Nabhi chikitsa, and with the help of doctors and practitioners we finally launched Nabhi Sutra. The response we received from social media platforms was gratifying, We could tick 1 crore turnover in the very first year of our launch, despite of Covid,”

Launched with 6 products, now they have about 10 different products under Nabhi Sutra. Additionally they have managed to launch, ADHYAY with 3 different products. Adhyay keeps this focus and provides healing ways that are not through belly button, it is a new chapter to the brand Nabhi Sutra.

We have Adhyay scalp therapeutic oil as our 6 week therapy to get rid of hair related issues. They have also launched Neem wood comb under the brand name ADHYAY.Now with 13+ different SKUs we are ready to reach 5 crore of turnover with the year 2022-23.

About 98% of the sale is via online mode only. From which 80% comes from our own website Rest comes from the marketplaces where the brand has been registered already.


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