Chocolate and the complexities of CSR

Before artisanal chocolate became easily available in India, fans of dark chocolate usually had just one option: Cadbury’s Bournville, a more intense tasting alternative to milk chocolate.

But Bournville isn’t just a brand. It is a place, as watchers of the Commonwealth Games marathon saw, when runners ran through Bournville, now part of Birmingham. It was built by Cadbury’s as a model village for their workers and named after the local river

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