Back to basics: cautious startups focus on better unit economics, low cash-burn amid funding winter


The funding tap for startups is overflowing, but fewer deals are being signed as investors have turned extremely cautious about taking a decision. The startup founders’ DNA, meanwhile, is changing as experienced entrepreneurs with better vision and clarity are taking the plunge while still staying clear of high cash-burn ideas.

Rohit Anand (52) sold his first startup, Value Edge, a Noida-based research-and-analytics venture founded in 2009, for USD17.5 million to global business services provider WNS in 2016. Since then, he had been closely tracking India’s burgeoning startup universe which now boasts of more than 100 unicorns.Three years after parting with his first brainchild, the startup bug bit Anand once again. He teamed up with Tarun Jyot Singh (35), who had

  • SAVE

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise